This Privacy Policy explains how Not Usual Limited (“we”, “us”, “our”) collects, uses, and protects your personal information in accordance with the UK GDPR, EU GDPR, and other relevant data protection laws.

1. Who We Are

Not Usual Limited is a consultancy specialising in cultivating innovation, leadership, and cultural transformation for purpose‑driven organisations. We are the “data controller”.

Registered in England and Wales under company number 11182055.

Registered address: 85 Great Portland Street, First Floor, London, W1W 7LT

Privacy contact:

2. Data We Collect

  • Identity data (name, job title, organisation)
  • Contact data (email address, phone number, postal address)
  • Business information provided via our consultancy or diagnostic tool
  • Financial data (payment details processed securely by our payment provider)
  • Technical data (IP address, browser type, operating system, device characteristics)
  • Usage data (pages visited, referring site, interactions with our website and tool)

3. Purpose, Lawful Basis & Retention

Data Category Purpose Lawful Basis Retention
Identity & Contact Data To deliver services, manage accounts, and communicate with you Contract; Legitimate Interests Duration of relationship + 6 years
Business Information To provide tailored consultancy and diagnostic results Contract; Legitimate Interests 2 years from last contact
Financial Data To process payments Contract; Legal Obligation 6 years (accounting)
Technical & Usage Data (Analytics) To understand site performance and improve user experience Consent (where required via our banner); Legitimate Interests (for strictly necessary measurement) Typically short‑term aggregate reporting; see Cookies & Analytics

4. How We Use Your Data

We use your personal data to:

  • Deliver and manage our services and products
  • Process orders and payments
  • Send service updates and relevant communications
  • Improve our website, products, and services
  • Comply with legal obligations

5. Sharing Your Data

We share personal data only with trusted third parties (e.g., payment processors, IT/cloud providers, analytics infrastructure, professional advisors) under appropriate contracts and data‑protection obligations.

6. International Data Transfers

Where data is transferred outside the UK/EEA, we use appropriate safeguards such as adequacy decisions or standard contractual clauses.

7. Data Security

We employ technical and organisational measures including encryption, secure storage, and access controls.

8. Your Rights

You may request access, rectification, erasure, restriction, objection, or portability; and withdraw consent at any time. To exercise these rights, contact hello@notusual.co.

9. Cookies & Analytics

We use cookies and similar technologies to improve your experience and analyse traffic. You can manage preferences via our Cookie Notice and the banner/settings link on our site.

Vercel Analytics (cookie‑free)

We use Vercel’s privacy‑friendly analytics (including Speed Insights) to understand how visitors use our site and to monitor performance. These analytics are designed to be cookie‑free and to process limited, non‑identifying event data such as:

  • Page URLs and titles, referrers, and basic engagement events
  • Device and browser information
  • Approximate region inferred from IP (where applicable); IP addresses are not stored in our reports

We configure our site so that analytics will only run when you enable Analytics in the cookie banner/settings. No third‑party advertising cookies are used.

Controller/Processor roles: Not Usual Ltd is the controller for our website data. Vercel acts as our processor for analytics. Data may be processed in the EEA and/or the US under appropriate safeguards. Retention is limited to what’s necessary for aggregate reporting and performance insights.

10. Automated Decision‑Making & Profiling

Our Diagnostic Tool provides automated analysis for insights and recommendations. This does not have legal or similarly significant effects. You may request human review.

11. How to Complain

Contact us first if you have concerns. You can also complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with the revised date.

Last updated:

13. Contact Us

Email: hello@notusual.co

Address: 85 Great Portland Street, First Floor, London, W1W 7LT