This Cookie Policy explains how Not Usual Limited (“we”, “us”, “our”) uses cookies and similar technologies on our website. It should be read alongside our Privacy Policy.
2. How We Use Cookies
We use cookies and similar technologies to:
- Enable core site functionality and security
- Remember your preferences (e.g., cookie consent choices)
- Understand how visitors use our site so we can improve it
- Support content performance and service delivery
3. Types of Cookies & Technologies We Use
| Category | Purpose | Examples | Retention |
|---|---|---|---|
| Strictly Necessary | Required for core functionality such as page navigation, form submissions, and security. The website cannot function properly without these cookies. | Session ID, load balancing | Session / up to 1 year |
| Performance & Analytics | Help us understand how visitors interact with the site so we can improve usability and performance. Note: some analytics we use do not set cookies. | Vercel Web Analytics (cookie‑free) | Aggregated, non‑identifying metrics; see provider documentation |
| Functionality | Remember choices you make (such as language or region) to provide more personal features. | Preference state, consent choices (local storage) | 6–12 months |
| Marketing/Advertising | Track visitors across websites to display relevant ads. We do not currently use marketing/advertising cookies. | — | — |
4. Analytics we use (Vercel Web Analytics)
We use Vercel Web Analytics to understand how our website is used and to improve performance. This service collects aggregated, non‑identifying usage information (e.g., page views, approximate region, device/browser type, referring URL) and is designed to operate without using cookies. We only load analytics after you enable Analytics in our cookie banner or settings.
- Provider: Vercel
- Purpose: Measure and improve site performance and content
- Personal data: Not intended to collect personal data; data is reported in aggregate
- Control: Toggle Analytics on/off at any time via Cookie Settings
For more detail on how we gate analytics based on your preferences, see our Privacy Policy.
5. Third‑Party Technologies
Some technologies on our site are provided by third parties (for example, embedded content or analytics). These third parties have their own privacy and cookie policies, which we recommend you review.
6. How to Manage Your Preferences
Via our banner: You can accept, reject, or adjust non‑essential categories using our cookie banner, and you can revisit your preferences at any time via the “Cookie Settings” link in the site footer.
Via your browser: You can also control cookies through your browser settings. Useful links:
- Chrome: Manage cookies in Chrome
- Firefox: Enhanced Tracking Protection
- Safari: Manage cookies in Safari
- Edge: Delete cookies in Edge
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our services. The updated version will be posted on this page with the revised date.
Last updated:
8. Contact Us
Email: hello@notusual.co
Address: 85 Great Portland Street, First Floor, London, W1W 7LT