Innovation Potential is Everywhere

The human race has been innovating for over 70,000 years. If the conditions are right, innovation can happen anytime, anywhere, and at all levels in your organisation. We’re here to help you nurture it.

Innovation Cultivation
How We Help

Improved compliance

If you’re purpose-led, you’re already doing good. We help you excel by continually innovating to grow your sustainability, deepen your social value, and strengthen your organisation from root to tip.

Measuring that progress? Usually a headache. With The Culturevating Innovation System, it’s as easy as shelling peas.

All Hands on Deck. All Ears To The Ground

We help you sow curiosity, nurture problem‑solving, and harvest bold ideas, season after season.

Innovation Cultivation
How We Help

From the Seed of An Idea to Thriving Harvest

The Culturevating Innovation System works alongside you through every stage of your innovation journey — from preparing the ground and planting the seeds of fresh ideas, to nurturing growth, and harvesting results.

Award-Winning Innovator

Founded by an Award‑Winning Innovator

Recognised by Innovate UK for groundbreaking approaches in sustainable innovation, tech, leadership, regeneration, and culture change.

Organisations turn to Not Usual when they want to cultivate innovation — and value experience in the field.